The Logan project is a new step in Renault’s history. This is the first range of vehicles entirely conceived to be primarily sold outside Western Europe. “We started from a white page and we were all the time stimulated by our goal which was attaining a sale price starting at 5,000 euros, as defined by Louis Schweitzer, Chairman and General Manager of Renault even since 1988” Jean-Marie Hurtiger, Manager of the Logan project said.
The result of four years of development, which mobilized all knowledge of the company, is a Tricorps Sedan, Logan, which has been sold since late 2004.
In its range Logan stands aside a diverse competition, often represented by locally built models, as for example Chevrolet/Daewoo Kalos, Hyundai Accent, Kia Rio or Skoda Fabia.
Logan Project
The best Renault competencies for the conception of a modern, reliable and affordable vehicle
Logan is a vehicle of entirely Renault origin (technology, development, rolling base, engine, gear box, manufacturing standards) and was conceived at Technocentre Renault, located in the region of Paris. It is perfectly adjusted to the features of the targeted markets. Its modernity, moderate price, loading capacity (the best of its class), the five roomy seats and the reduced maintenance costs represent some of its most valuable assets.
Its modern conception meets international standards, especially the European norms of safety, pollution, acoustic insulation and material recycling.
A Performance Vehicle
In order to obtain a unique price/quality/habitability ratio, Renault optimised its performances. Logan was a pilot program for using the numerical conception in manufacturing the product, the industrial facilities and the manufacturing process.
As for the purchasing criteria, the price factor ranks first in Romania, Central Europe and Turkey. Second only to its moderate maintenance cost.
“Design to Cost”
The «Design to cost» method initiated with Renault in 1992, acknowledged a decisive stage in 2004 due to this program, and body lines were designed to reduce the press costs. The idea resides in orienting the whole process of conception towards reliability and economic endeavors by using some carefully monitored solutions.
The use of the same elements on several models by a manufacturer («carry over») is a guaranty of reliability for customers and a source of savings. Thus, Logan takes over the motoring, front deck, power steering and rear brakes from the Renault Clio.
The First Vehicle of Logan Program
The Logan was created within a pilot program of using numerical simulations in conceiving the product and manufacturing tools, as well as for finalising the production process. Logan was welcomed by the International Press as being the Automotive Event of the Year, on its presentation in June 2004. It received the Autobest 2004 prize, awarded by journalists from 11 countries in Central and Eastern Europe. It started being sold in September 2004 in Romania.
Logan, a Program of International Conquering
* 7 centers of production and operational assembling: Romania, pilot plant of the Logan program, Russia, Morocco, Colombia, Iran, India, Brazil
Dacia Plant in Pitesti: Logan Program Pilot Center
* Logan export in 47 countries at the end of 2006
* expedition of the Logan parts collection (CKD) to other centers of production and assembling (96,000 per year in 2006)
Countries Where Dacia was Exporting by the end of 2006
In 2006 Dacia had an important growth in sales worldwide. Logan became a leader on many markets: Morocco, Algeria, Bulgaria and Moldavia. More than 40% of the Logan models exported in 2006 were registered in Western Europe.
ILN – A Spring-board for the Geographical Expansion of the Logan Project
A Giant as Big as Four Hypermarkets
